Duolingo has an incredible community on social media, where users often expect to see topics of interest related to the brand. For the 2021 Oscars, we recreated the covers of the Best Picture nominees with Duolingo characters and invited users to vote for their favorites.
Results:
Over 1.8 million impressions,
over 33.5K interactions,
engagement rate of 7.9%
and 100% positive sentiment in the conversation.