JBL launched its new line of portable speakers, and to promote the launch we created the #JBLEEverywhere campaign. The goal of the campaign was to position the new product by highlighting its portability, battery life, and weather resistance. The campaign sought to communicate these key messages in different venues, both online and OOO, keeping in mind that people were still sheltered at home.

Results:
Over 50 million impressions,
over 161K clicks on the campaign landing page,
0.32 %CTR.