EVERYTHING WILL BE FINE. Netflix premiered Everything Will Be Fine, a series that marked the return of Diego Luna as a creator and director. The series explores the different nuances of love, how we relate to each other, the outdated institutions of marriage and divorce, and inclusion in all "types" of families. Being a very niche series because of the topics it deals with, we opted for a modest number of traditional media (despite the massive interest in Diego Luna), and we also focused on activities with content creators and podcasts, where we were able to have much deeper conversations and got to know the protagonists of the story; thus, exploring all the narratives and angles in the series. More than 80 pieces were created in traditional tier 1 media (radio, press, TV, online) and four key podcasts relating with the theme of the series, including CREATIVO with Diego Luna.