PR and Digital Communication

ONU Mujeres

For the campaign for the International Day for the Elimination of Violence against Girls and Women (2021), we implemented a communication strategy to reinforce the commemoration of Orange Day (25N), and the 16 days of activism against gender violence. We negotiated interviews with the UN Women Representative in Mexico, as well as exclusive columns, and got national media to join the campaign as allies to help disseminate the message of the global campaign. Eureka managed to place 187 publications, reaching over 79M people, an AV of $18.47M; ten media allies who used the campaign during the 16 days; 8 opinion leaders who sought to raise awareness about the eradication of violence against women; two front pages in national newspapers; a television channel where all presenters wore orange suits or motifs on November 25; and special programs dedicated to discussions about this issue.