ROAD SAFETY CAMPAIGN. Waze carried out a road safety campaign in conjunction with the Department of Mobility and Road Protection (SEMOVI) for Mexico City. A press release was issued to announce the details of the campaign and we joined forces with SEMOVI's communication teams to reach allied media. Eureka led the communications and coordinated joint efforts. From the Waze team, we shared information with technology, mobility, and local news media. We achieved more than 4.4 million interactions, more than 40 articles nationwide, and Waze positioned itself as one of the main allies of the Mexico City Government (GCDMX) for interactive protection.