UNICORN IN LATAM. Ualá received a Series D investment round and thus achieved unicorn status, which boosted its growth and expansion in Mexico and Latin America. As this was confidential information, the challenge was to handle the news with caution and prevent leaks before the announcement, as well as get coverage in the country’s main media outlets. We obtained two exclusive interviews in key media; a synthesis of the information was shared with KOL's and specialized columns in business and finance; the information was extended through a press release distributed nationally and regionally (Spanish-speaking countries in Latin America); 1 post-ad. television interview; more than 122 articles nationwide; more than 18M visits; and Ualá was positioned as one of the leading Fintech companies in the region.