Why “Crisis Mode” Needs to Stay On Permanently for PR Professionals
A single ill-judged comment or an action that contradicts the values underpinning a brand’s credibility can trigger a severe reputational crisis. We see this happening more and more often, given how quickly these cases spread across the digital landscape — which makes one thing clear to PR specialists: there’s only one way to operate, and […]
Newsfluencers, AI and and Meaningful Transparency: Communication Trends That Make a Difference
News consumption in Mexico has changed dramatically in recent years. Trust in news fell five percentage points this year, now standing at just 31%, according to the Digital News Report 2026 index produced by the Reuters Institute and the University of Oxford. Corporate communication and marketing also find themselves in a state of constant experimentation, […]
The Two Faces of AI When We Talk About Corporate Reputation
As with everything in life, it’s important to understand the positive side, the negative side, and the nuances in between when we talk about Artificial Intelligence (AI), in order to anticipate the impact it can have on something essential for those of us who work in strategic communication: corporate reputation. This is an intangible asset […]